SUMMARY OBSERVATIONS
Virtual R3 offerings appear to increase event attendance , although there are mixed results about their impact on license sales or churn rates . However , these events provide an important opportunity for agencies to engage with their stakeholders . Agency decision-makers should consider the following recommendations :
1 ) The utility of R3 events to attendees lies in the educational or recreational value . Whether online or in-person , people are motivated to participate to :
• Improve their hunting / fishing skills
• Learn more about where to hunt and how to hunt it
• To socialize States should focus on providing the best information possible and promote the recreational and educational value of their R3 offerings .
2 ) Virtual event formats provide an opportunity for states to expand their R3 programs . The evidence from the research strongly suggests that offering virtual events will expand participation to a degree . As such , states should evaluate what skills or information can be effectively communicated through a virtual event and consider expanding the number of events offered , when possible . Given the low cost of adding additional students to virtual events , states can reach many more people per dollar spent . Considering the availability of online event vendors , expanding education events can be conducted at little or no cost to states .
The full report is available from the Sportmen ’ s Alliance . sportsmensalliance . org / reports
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