Report to the Community 2017 | Page 32

30
MARKETING
PROFILE
4 MONTH ADVERTISING
CAMPAIGN
Channel breakdown by %
54%
30%
14%
2%
1%
DIGITAL
OUTDOOR
PRESS
CINEMA
RADIO
MARKETING ASSETS
220k+ UNIQUE
WEBSITE VISITORS
160k PROGRAM GUIDES
DISTRIBUTED
42k+ ENEWS SUBSCRIBERS
26% open rate
SIGNAGE THROUGHOUT
CBD & ICONIC VENUES