50k+ TOTAL ATTENDANCE
15mil+ SOCIAL MEDIA REACH
76% MELBOURNE VISITORS
11% INTERSTATE VISITORS
10
HOUSE OF
MIRRORS
House of Mirrors was a large-scale mirror maze on the
forecourt at Arts Centre Melbourne and with all tickets
at $10, it was an affordable cultural experience for
the whole family.
Melbourne loved House of Mirrors so much, it was
extended for four weeks after the Festival. The event
introduced new audiences to Melbourne Festival and
showcased their hunger for engaging arts experiences.
43% of people think the arts are too expensive 1 . Melbourne
Festival has a mandate to present low-cost programming
that engages with the widest possible audience and shift this
perception.