Report to the Community 2015 - Page 9

$3mil ticket target in first week. THE AGE, 16 OCTOBER 2015 ” Executive Statement “Bumper Melbourne Festival surpasses FROM THE CHIEF EXECUTIVE OFFICER FOXTEL FESTIVAL HUB // PHOTO David Harris I am extremely proud of our team’s achievements in 2015. The Melbourne Festival staff, board and many collaborators could not have been more committed and this year, in particular, Melbourne’s international arts festival resonated deeply with its diverse audiences and artists, making for one of our most successful festivals on record. The 30th anniversary Melbourne Festival achieved a box office result of around $3.3mil, the strongest result in over a decade. the current success and high reputation that we have locally, within Australia and around the world. Innovation in ticketing inventory management and website functionality and aesthetics made profound improvements in the ways that the Festival can communicate with its audience. I would also like to thank the many corporate, media and other Government partners of the 2015 Melbourne Festival, in particular China Southern Airlines, Foxtel, KIRIN, Yarra Trams and the City of Melbourne. Without the continued support of our partners, the Festival would simply not be possible. Close to 80 events were presented in 2015, almost half of which were free. The average ticket price was a low $46, which reflects the Festival’s desire to be as inclusive as possible. Our programming was deliberately diverse, drawing on the many culturally and linguistically diverse communities in and around Melbourne. Indeed, accessibility and high levels of engagement and participation are fundamental to both the Festival and our Principal Public Partner, Creative Victoria, and we will continue this commitment into the future. I would like to take this opportunity to especially thank the State Government of Victoria for its loyal support of Melbourne Festival since our inception 30 years ago. Without continuous funding and a bi-partisan belief in the power of the Arts to enhance the society in which we live, we would not enjoy Thank you also to UnionPay International who joined the Festival community as the Official Payment Partner in 2015 for their first sponsorship within Australia. The partnership was a fantastic example of how Melbourne Festival can work with corporate partners to achieve their organisational objectives through collaboration. As the city’s largest and boldest multi-art form festival, Melbourne Festival embodies Melbourne as a premier cultural destination. Our challenge now is to maintain and enhance that positioning to 2020 and beyond. My very best wishes to everyone involved in that tremendously exciting journey. KATIE McLEISH Chief Executive Officer 7