Campaign & event marketing
CAMPAIGN & EVENT MARKETING
The 2015 brand campaign
imagery takes its reference
from three key shows—1984,
The Rabbits and Masquerade.
Intended to invoke curiosity,
the rabbit looks outward inviting
the viewer to explore inside.
Clockwise from top left:
Young & Jackson digital billboard, opposite
Finders St Station; Melbourne Festival tram
outside Arts Centre Melbourne, Melbourne
Festival website; Melbourne Visitor Centre,