Report to the Community 2015 - Page 13

FLIGHT FACILITIES WITH THE MSO // PHOTO David Harris Festival Facts 335K+ OVERALL ATTENDANCE at both ticketed and free events + approx 1.8mil who may have boarded a Melbourne Art Tram $46 AVERAGE TICKET PRICE $3.3mil BOX OFFICE 3.5 AVERAGE SHOWS ATTENDED PER PERSON 90% OVERALL SATISFACTION RATING (▲2% from 2014) $31mil+ TOTAL EDITORIAL & ADVERTISING MEDIA VALUE 10.15mil+ TOTAL DIGITAL ADVERTISING IMPRESSIONS (▲25% on 2014) SOURCE: Sponsorship Report conducted by Intuitive Solutions, Nov 2015. Sample size 1,202. 11