Report to the Community 2014 - Page 13

100 EVENTS (5o% free) across 17 DAYS in 30 VENUES 15 WORLD & 21 AUSTRALIAN PREMIERES 6 SPECIALLY COMMISSIONED WORKS 1,000 ARTISTS from 23 COUNTRIES 420K+ OVERALL ATTENDANCE at both ticketed and free events 3.3 AVERAGE SHOWS ATTENDED PER PERSON $31MIL TOTAL ECONOMIC IMPACT IN VICTORIA $20MIL+ PUBLICITY VALUE $1.47MIL+ MARKETING MEDIA CAMPAIGN VALUE Source: Sponsorship Report conducted by Intuitive Solutions, Nov 2014. Sample size 881. TANDERRUM | PHOTO: STEVEN RHALL + APPROX 1.8MIL who may have boarded a Melbourne Art Tram 13