100 EVENTS (5o% free)
across 17 DAYS in 30 VENUES
15 WORLD &
21 AUSTRALIAN PREMIERES
6 SPECIALLY
COMMISSIONED WORKS
1,000 ARTISTS
from 23 COUNTRIES
420K+ OVERALL
ATTENDANCE
at both ticketed and free events
3.3 AVERAGE SHOWS
ATTENDED PER PERSON
$31MIL TOTAL ECONOMIC
IMPACT IN VICTORIA
$20MIL+ PUBLICITY VALUE
$1.47MIL+ MARKETING
MEDIA CAMPAIGN VALUE
Source: Sponsorship Report conducted by
Intuitive Solutions, Nov 2014. Sample size 881.
TANDERRUM | PHOTO: STEVEN RHALL
+ APPROX 1.8MIL who may have boarded a Melbourne Art Tram
13