PUBLICITY
REPORT
MEDIA ANALYSIS REPORT –
TS PUBLICITY
The following analysis summarises the
volume and value of print, television, radio
and online PR coverage of Melbourne Festival
from January to November 2013.
There were 2001 pieces of coverage picked
up in total. Breakdown of volume and value
of each media type is detailed in the table
below.
2013 MELBOURNE
FESTIVAL
(TOTAL COVERAGE)
VOLUME
TOTAL VALUE
Print
622
$7,834,602
Online
912
$5,872,129
Radio
391
$4,190,210
Television
76
$1,442,110
TOTAL:
2,001
$19,339,051
The Polyphonic Spree | Photo: Jim Lee
MEDIA TYPE
23