Report to the Community 2013 - Page 23

PUBLICITY REPORT MEDIA ANALYSIS REPORT – TS PUBLICITY The following analysis summarises the volume and value of print, television, radio and online PR coverage of Melbourne Festival from January to November 2013. There were 2001 pieces of coverage picked up in total. Breakdown of volume and value of each media type is detailed in the table below. 2013 MELBOURNE FESTIVAL (TOTAL COVERAGE) VOLUME TOTAL VALUE Print 622 $7,834,602 Online 912 $5,872,129 Radio 391 $4,190,210 Television 76 $1,442,110 TOTAL: 2,001 $19,339,051 The Polyphonic Spree | Photo: Jim Lee MEDIA TYPE 23