Report to the Community 2013 - Page 21

AUDIENCE DEVELOPMENT The 2013 Festival marked the third year of a collaborative partnership with Multicultural Arts Victoria, designed to build bonds with diverse artists and their communities from various backgrounds, and to connect them with the vibrant arts the city, and Festival, have to offer. This year, the Ambassador program saw nine representatives from a range of culturally diverse backgrounds take an active role in experiencing the Festival and connecting the Festival to their communities. The Ambassador program is administered jointly by Multicultural Arts Victoria and Melbourne Festival. restaurant program with 15 restaurants within close proximity to Festival venues, and was promoted across all of our collateral. A dedicated page in the Program Guide and Highlights Guide detailed the participating restaurants, and the Festival’s website provided more details and imagery. Restaurants were also included in ticket reminder emails, based on their proximity to the venue of that specific show. EDUCATION Twenty events were selected as a part of the Education highlights offer, based on content relevance to school curriculum, year level suitability, performance times more suited to excursions – available at a special schools price. Learning resources were created for three events, based on bookings made/ demand from teachers and information available from companies for content: Brief Encounter; The Shadow King and Ironwood Quartet. Gurrumul: His Life and Music | Photo: Sarah Walker MULTICULTURAL ARTS RESTAURANT VICTORIA AMBASSADOR PROGRAM In 2013, Melbourne Festival initiated a PROGRAM 21