Report to the Community 2012 | Page 18

OTHER FESTIVAL HIGHLIGHTS OPENING NIGHT A night at the opera opened the fourth and final edition of Festival Director, Brett Sheehy’s, Melbourne Festival. Performed at the iconic Regent Theatre, Michel van der Aa’s internationally-acclaimed and utterly unique contemporary opera Afterlife set the stage for Melbourne to come alive with a kaleidoscope of exhilarating events. Grandiose in scope, Van der Aa’s audacious blending of arts made for a fitting final operatic presentation from Sheehy, who throughout his work with Australia’s Festivals has sought to champion contemporary opera as a vivid and essential 21st century artform. Officially opened by the Premier of Victoria and Minister for the Arts, the Hon. Ted Baillieu MP, Festival guests were treated to a performance encompassing music, theatre and film and asked to ponder a single compelling question – what would be the single defining moment of their lives? The curtain came down on Afterlife, and the party to celebrate the 2012 Festival began. More than 1,500 Festival patrons, supporters, artists, celebrities and industry guests streamed downstairs to the grand Plaza Ballroom to celebrate the official opening of the 27th Melbourne Festival. As the DJ warmed up the turntables, guests spent the evening catching up and sharing their Festival schedule before hitting the dance floor to ensure that the 2012 Festival kicked off in style. FOXTEL FESTIVAL HUB “The unexpected hit of the Festival” – Gina McColl, The AGE The words of Gina McColl echoed across the City as Melburnians embraced the Foxtel Festival Hub, a new purpose-built, pop-up bar, performance space and dining destination. Located under Princess Bridge on the banks of the Yarra, the HUB quickly became a gathering place for artists and audiences, a place where people could soak up the Festival atmosphere in an inclusive, cool space overlooking the Yarra River. With a BBQ fire pit, table tennis table, ice-cream vendor, outdoor bars and rooftop terrace, the Foxtel Festival Hub allowed Festival audiences and artists to experience their annual celebration of arts and creativity in a relaxed and fun atmosphere and ensured the Festival extended its reach and visibility beyond Melbourne’s traditional arts venues. With more than 9,000 Facebook friends, the Foxtel Festival Hub became the place to be seen in October. The phrase ‘Are you HUB’ing today?’ spread like wildfire, as Melbourne’s 18-34 year olds flocked to the venue to enjoy a range of both free and ticketed events. Kicking off the Festival’s opening weekend with sold out performances by 80’s icon, Boy George, the Foxtel Festival Hub kept the collective party spirit alive for 17 glorious days and nights. 18