Report to the Community 2011 - Page 14

OUR ACTIVITY In 2011 the Festival experienced considerable growth in its Attendance figures. These figures are a reflection of the inclusion of the major public art project Angels-Demons. Parade. The Festival also posted a record box office figure of $2.9 million Source: Sweeney Research 2008 & 2009; Roy Morgan Research 2010 & 2011 BOX OFFICE $2,950,000 $2,900,000 $2,850,000 $2,800,000 $2,750,000 $2,700,000 $2.9 mil. $2,650,000 $2,600,000 $2.7 mil. $2,550,000 2010 2011 attendance 1,000,000 900,000 800,000 700,000 600,000 500,000 927,500 400,000 300,000 503,603 200,000 100,000 2010 Page 14 2011