Report to the Community 2010 - Page 14

Objectives and Outcomes continued... Multimedia and E-communications Creative promotional opportunities continued to present themselves with the continuing advances in multimedia and e-communication technology. To coincide with the Festival’s launch, a refreshed website was released and an improved iPhone application was rolled out that incorporated activity with Twitter and Facebook. After a successful trial in 2009, the eDiary feature where events can be emailed directly to people’s calendars was continued and the Festival e-newsletter was sent fortnightly in the lead up to the Festival and twice a week throughout. A new initiative utilised all venues to create a swarm activity to encourage attendances to K@osmos. Also, the Festival produced a series of daily video feeds that provided exclusive behind the scenes access to many of the Festival’s artists and events. These were distributed daily via Facebook and Twitter as well as hosted on YouTube. All video feeds continue to receive multiple hits and are still being viewed and enjoyed worldwide. Publicity The aim to establish Melbourne Festival as one for the people was achieved with success via the media who supported with extensive media coverage across print, TV, radio and online outlets, as demonstrated by the overwhelming support from Festival goers. Boost accessibility for disadvantaged groups In an effort to make improvements to Festival accessibility, a trial was conducted in consultation with Arts Access and Vision Australia to provide Auslan and audio descriptive services by request. Festival patrons could choose from the entire program and request either an Auslan interpreter or an audio describer. The Pop-Up Project was also specifically promoted to Arts Access as a way for people with disabilities or who are deaf to participate in the Festival. Accessible information about Festival events was also provided through the Program Guide, where Access symbols were used throughout and a page was committed to Access information, and through the website where all Access information was listed in addition to the audio, video and print versions of program information. Akram Khan Company – Vertical Road photo: Carla Gottgens “Exciting and emotionally engaging, the ambiguous spirituality of Khan”s creation met even the greatest of expectations.” The Age on Vertical Road “... exceptional in every way.” The Australian on Vertical Road “... virtuosic physicality ... Vertical Road is a riveting piece of dance.” The Age on Vertical Road Melbourne Festival – Annual Report 2010 Page 14