Amaranth, by the numbers
TAKE THE LONG WAY THROUGH THE AISLES.
Look closer and an ordinary grocery trip becomes a tour of local makers, scoopable ingredients, house-made treats and unexpected finds.
FOLLOW THE STICKERS HOME
Shelf stickers identify products connected to Alberta, British Columbia, Saskatchewan and Canada, helping shoppers discover whose businesses their purchases support.
According to Amaranth, more than 15,000 products have been tagged. Over 68 per cent of its shelf products are Canadian-owned, made in Canada or both, while 36 per cent are Western Canadian-owned.
SCOOP ONLY WHAT YOU NEED
The bulk section brings practicality to the pantry. Spices, medicinal herbs, loose-leaf teas, coffee beans, dried fruit and baking ingredients can be purchased in quantities that suit the recipe. For one unfamiliar spice, there is no need to commit to an entire jar.
DISTINCTLY AMARANTH
Amaranth’ s own-label tallow chips pair Saskatchewan-grown potatoes with regional ingredients in Alberta BBQ and Sea Salt varieties, all made in Alberta. Its own Primal Blends combine familiar ground meats with a modest portion of liver, heart or kidney, making nose-to-tail cooking easier to approach. Together, they bring a distinctly Amaranth approach to snacking and everyday cooking.
Amaranth, by the numbers
30 + YEARS of family-owned Alberta roots
4 LOCATIONS in Calgary and St. Albert
15,000 + PRODUCTS tagged to make local shopping easier
68 %+ CANADIAN owned, made in Canada or both
BEYOND THE SHAKER BOTTLE
Protein and collagen powders, electrolytes, pre-workout, creatine and high-protein snacks give active shoppers plenty to compare. Staff can help sort through formats, ingredients and intended uses.
THE UNEXPECTED SHELF
Discovery might mean blooming flowers and seeds when gardening season arrives, a new product from an Alberta maker, or an unusually deep selection of tallow-cooked chips and seed-oil-free snacks. These details invite a second look.
Figures reported by Amaranth Foods.
What makes Amaranth worth exploring is the chance to see a familiar errand differently, through ingredients scooped to order, local connections and products made in-house.
In a retail world built around speed and volume, Amaranth has left room for curiosity. Take the long way through the aisles. There is more to notice.
Amaranth Whole Foods Market, www. amaranthfoods. ca