Renewable Energy & Sustainability Heroes by GineersNow Engineering GineersNow Engineering Magazine Issue No. 017, Ren | Page 19

EKOenergy label fulfils additional sustainability
criteria and raises funds for new renewable
energy projects. A growing number of EKOenergy consumers
have even started adding it to the products
made with 100% EKOenergy. More of this!
A third issue is the communication. Switching
to renewable electricity is important, but just
as important is the communication about this
switch. The renewable energy investments of
companies such as Google and Ikea wouldn’t
be half as useful if nobody knows about it.
Because they tell about it, they inspire many
others to do the same - households as well
as companies. They also give a clear signal to
politicians: 100% renewable is possible and
makes economic sense. The (near) future is renewable
EKOenergy simplifies this communication.
Our logo is easy to use and widely accepted.
The transition to 100% renewable is
unstoppable. But the speed of the transition
is still too slow to avoid dramatic climate
change. To realize a fast shift, we need the
involvement of all, and this will only work if it is
easy, payable and fun. These are the elements
EKOenergy concentrates on, and this is how to
contribute towards the global energy revolution.