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A cross section of our favourite campaigns from the airline industry.
TURKISH AIRLINES SELFIE SHOOTOUT
BA – KIDZANIA PARTNERSHIP
British Airways have announced a unique
Turkish Airlines teamed up with global
partnership with the UK’s first educational
superstars Lionel Messi and Kobe Bryant to
entertainment facility recently opened in
create the TV ad of the decade according to
Westfield Stratford City. KidZania is a role
YouTube. The campaign saw Messi and
play child-size city featuring 65 real life
Bryant compete to find the best selfie.
activities including pilot, paramedics, actors
Famous global landmarks, exotic locations
DJs and many more. Visitors will be greeted
and stunning wildlife were all included
by a fully branded BA Airbus A319.
which to date has had 142 Million views.
CATHAY PACIFIC – FAN ENGAGEMENT
EMIRATES V ETIHAD AMBASSADORS
Emirates have entered into a partnership
To celebrate the 33rd anniversary of the
with Hollywood star Jennifer Aniston to
Hong Kong Sevens, Cathay Pacific launched
work on a global digital and TV Campaign
#thepartyhasarived campaign which
that will be rolled out later this year.
encouraged fans to download an app to share
their fancy dress selfies with a chance to win
This could be seen as a reaction to Etihad's
some great prizes. To support their
campaign with Nicole Kidman that went live
campaign Cathay released a video which
earlier this year.
saw airline staff take on a group of rugby
players.
QANTAS WALLABIES
ETHIAD CAMPUS – MANCHESTER CITY
Australian Rugby Union (ARU) recently
Manchester City recently revea