AND FINALLY…
//06
1
1
Heineken, Land Rover,
Societe General, DHL,
Emirates, Mastercard
Segway I: Usain Bolt might be the
fastest man on Earth, but he can’t outrun
a segway
2
Substitute player: This cameraman pitch
invader could at least have worn a
matching kit
2
@totallythames: The latest updates from
this year’s edition’s +150 arts, cultural
and river events.
6 – 13 September
Aviva, Skoda, Yodel
Direct, Costa
3
Segway II: Does this count as wicket?
Segway disaster in the outfield.
3
@heineken: the latest news of the
Champions League and Europa League
sponsor
15 – 20 September
Columbia Threadneedle,
Jabra, BP, Asics
4
David Coulthard vs. Grid Girl: Better
start focusing when working with Sir
David
4
@tourofbritain: follow Sir Bradley
Wiggins and Chris Froome on this year’s
Tour of Britain
5
Kiss Cam Breakup: Arguably, you can’t
blame the camera operator but great
reaction.
5
@england_netball: find out about all
18 Sept – 31 Oct
1 – 30 September
STRANGE BUT TRUE
SMILE AND WAVE, BOYS
Wanda Group, Lumina
Prime 8, Santander, M&G
Investments, Hilton
WHAT’S NEXT
BRANDTASY LEAGUE
The IAAF’s World Championships have not
Brandtasy League is back! After the success
been the place for pompous athlete
at the FIFA World Cup 2014, Arc London
introductions, however last month’s event
will once again measure sponsor and non-
spiced things up a bit with a walk-out
sponsor performance at the Rugby World
moment. Flanked by cheerleaders, the
Cup. We will be carrying out research on
athletes walked out in an almost ‘ring walk’
awareness, perceived fit, brand affinity and
style to pose for the camera. While the more
purchase intent as well as tracking brands’
natural entertainers had a laid-back
social media channels throughout the
approach to the camera, other teams were
tournament. From this, we will determine
notably camera shy. We will closely
who finishes on top of the Brandtasy
monitor how this crowd-pleasing intro
League RWC table.
evolves.
WHO TO FOLLOW
TOP 5 CAMERA OPERATOR FAILS
WHAT’S HAPPENING IN SEPTEMBER
@rugbyworldcup: The Rugby World
Cup is finally starting this month
things netball ahead of the Netball
World Cup 2019.