Sky Bet have this month launched their ‘ responsible gambling ’ campaign , claiming a gambling industry first with an ad dedicated to responsible gambling . The ad fronted by sports presenter Jeff Stelling will break in the coming weeks promoting different sports betting , such as football and horse racing ; and will specifically focus on ‘ When the fun stops , stop ’. This is a big move for Sky Bet focusing heavily on the responsible gambling standards .
SportPesa have recently added to their already expansive band of sponsorships in agreeing a fiveyear deal to become an official partner of Football Manager . The innovative partnership provides SportPesa with ‘ in stadium ’ advertising during match simulations , as well as dual branded content . This partnership dives not only into the sporting fanbase , but also the huge gaming fanbase of an already wellknown game . An astute alternative partnership on the sporting peripheral .
Betfair continue their commitment to breaking sporting barriers , with the hopeful backing and transformation of Rio Ferdinand from ‘ Defender to Contender ’. This is not an untried formula for Betfair , having previously backed Victoria Pendleton to switch saddles from her bike to that of a jockey . Ferdinand ’ s boxing journey is being tracked through a mini-docu series on YouTube , following his gruelling training regimes in an attempt to prove critics wrong .
Betsafe are providing one lucky fan with the chance to take the spine-tingling long walk down to the boxing ring with Tony Bellew for his much anticipated rematch with David Haye . Through their recent acquisition of Bellew on their sponsorship roster , Betsafe look to capitalize on this sponsorship through guaranteeing a once-in-a-lifetime experience … although the lucky winner may have to wait a bit longer with the already fascinating match-up postponed until next year .
Betway recently used their sponsorship of West Ham United to donate the front of shirt to The DT38 Foundation during their pre-season clash with Manchester City in August . Betway worked in conjunction with DT28 and West Ham United in a bid to raise awareness of men ’ s health issues , with particular focus on testicular cancer . A fantastic example of sponsors showing commitment to all aspects of the club and fans .
The bookmaker is no stranger to a few cheeky tactical marketing stunts , and as a result stays at the forefront of the sporting fan ’ s mind . Back in August , Paddy Power vandalised the famous Cerne Abbas in Dorset , as a nod towards the pregnancy of Murray ’ s wife and the start of the prestigious tennis tournament . More recently , PaddyPower surprisingly sided with Mayweather instead of the famous Irishman Conor McGregor . A shrewd marketing decision ..? We think so !
Betting brands play their cards right through their relationship with Sport
Sky Bet ’ s ‘ responsible gambling ’
Sky Bet have this month launched their ‘ responsible gambling ’ campaign , claiming a gambling industry first with an ad dedicated to responsible gambling . The ad fronted by sports presenter Jeff Stelling will break in the coming weeks promoting different sports betting , such as football and horse racing ; and will specifically focus on ‘ When the fun stops , stop ’. This is a big move for Sky Bet focusing heavily on the responsible gambling standards .
SportPesa land Football Manager
SportPesa have recently added to their already expansive band of sponsorships in agreeing a fiveyear deal to become an official partner of Football Manager . The innovative partnership provides SportPesa with ‘ in stadium ’ advertising during match simulations , as well as dual branded content . This partnership dives not only into the sporting fanbase , but also the huge gaming fanbase of an already wellknown game . An astute alternative partnership on the sporting peripheral .
Betfair – Defender to Contender
Betfair continue their commitment to breaking sporting barriers , with the hopeful backing and transformation of Rio Ferdinand from ‘ Defender to Contender ’. This is not an untried formula for Betfair , having previously backed Victoria Pendleton to switch saddles from her bike to that of a jockey . Ferdinand ’ s boxing journey is being tracked through a mini-docu series on YouTube , following his gruelling training regimes in an attempt to prove critics wrong .
Betsafe walk out with Bellew
Betsafe are providing one lucky fan with the chance to take the spine-tingling long walk down to the boxing ring with Tony Bellew for his much anticipated rematch with David Haye . Through their recent acquisition of Bellew on their sponsorship roster , Betsafe look to capitalize on this sponsorship through guaranteeing a once-in-a-lifetime experience … although the lucky winner may have to wait a bit longer with the already fascinating match-up postponed until next year .
Betway promote DT38 Foundation
Betway recently used their sponsorship of West Ham United to donate the front of shirt to The DT38 Foundation during their pre-season clash with Manchester City in August . Betway worked in conjunction with DT28 and West Ham United in a bid to raise awareness of men ’ s health issues , with particular focus on testicular cancer . A fantastic example of sponsors showing commitment to all aspects of the club and fans .
PaddyPower sporting stunts
The bookmaker is no stranger to a few cheeky tactical marketing stunts , and as a result stays at the forefront of the sporting fan ’ s mind . Back in August , Paddy Power vandalised the famous Cerne Abbas in Dorset , as a nod towards the pregnancy of Murray ’ s wife and the start of the prestigious tennis tournament . More recently , PaddyPower surprisingly sided with Mayweather instead of the famous Irishman Conor McGregor . A shrewd marketing decision ..? We think so !