Brands tap into Christmas values of goodwill
Npower lights up Macmillan ‘Marks & Shelter’ food for thought
As a festive treat, this year, Npower partnered up with
Macmillan Cancer Support in creating Npower’s ‘Light
Sky’. An inspiring campaign, celebrating and
encouraging displays of love and affection through a
series of holograms. It gave people across the nation
the chance to see a message from their loved ones
twinkling above London’s skyline. Marks & Spencer has been working in partnership
with housing and homelessness charity ‘Shelter’ for
more than 12 years, and this year sees no different. It
has become a tradition to donate 5% from each sale
of its Festive Collection to the charity. Last year alone
the donations from the retailer funded the Shelter
helpline throughout the festive period; allowing for the
free national helpline to offer expert advice, support
and legal aid to anyone struggling with issues relating
to housing and homelessness, revealed to be
especially heightened during the Christmas period.
The Light Sky transformed each message into a 3D
holographic animation, infused with a Christmas
theme and propelled above London. From 29th
November to 1 December people were encouraged to
head down to the observation point on London’s
South Bank to both send and view the messages.
Npower’s activation was opened up with the help of
Amanda Holden (famous for Britain's Got Talent… we
think!) by sharing her own personal message of love
and hope as all the messages began to twinkle above
the Thames.
In partnership and aid of Macmillan Cancer Support,
this emotive experience ran over 3 days to raise
money for Macmillan, celebrating the work they
provide to those affected by cancer; when people
submitted their messages they were asked to also
donate £4 to the worthy course.
Npower is a long-standing charity partner of
Macmillan Cancer Support, having so far contributed
£10.5 million in donations.
This Christmas, Marks & Spencer will also set up an
activation for commuters at Waterloo station, offering
people a free taste of the M&S Collection for Shelter –
whilst commuters try these new festive delights they
will also be able to escape the busy streets of London
to enjoy the Christmas treats through a virtual reality
headset, transporting you to a bright red Christmas-
themed dining room in order to enhance the
Christmas feel.
Marks & Spencer undoubtedly provides some of the
best Christmas treats around, so get yourself down to
your closest branch and tuck into The Turkey Feast
Sandwich or grab yourself the brand new VEGAN
Christmas wrap – they might not do wonders to the
waistline, but at least you’ll have the excuse that
you’re doing it all for charity!