1
A MONTHLY
COMMENTARY ON THE
WORLD OF SPORT &
ENTERTAINMENT FROM
LEO BURNETT’S
SPONSORSHIP TEAM
REPLAY
2
PACESETTERS
A few of our favourite
campaigns from the
last month Brands tap into Christmas
values of goodwill
3 4
SLICED
Betting brands play their cards
right through their relationship
with Sport
5
OUR THOUGHTS ON
Gambling & Football – Name a
more iconic duo; we’re
waiting…
& FINALLY
Two strange but true stories,
Top 5 Christmas Sandwiches,
and what’s happening in
December
3