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A MONTHLY COMMENTARY
ON THE WORLD OF
SPORT & ENTERTAINMENT FROM
LEO BURNETT’S
SPONSORSHIP TEAM
SLICED
Selecting the right
sponsors helps open
up opportunities for
rights holders
REPLAY PACESETTERS
A few of our
favourite campaigns
from the last month Two rights holders
aiming to alter the
game
OUR
THOUGHTS ON & FINALLY
How an
introduction of new
sponsors might
enforce a change in
brand perception
Two strange but
true stories, Top 5
Adidas Football
Videos , and what’s
happening in
October