3
SLICED
A glance at what Healthcare brands are doing in sponsorship
SWISSE – TEAM GB
ABBOTT LABS – TITLE SPONSOR
Swisse, the Australian multivitamin P&G
brand, have made a swift entrance from
across the pond with their sponsorship of
Team GB, producing a TV spot on how
nutrition is key to our preparation. Team
GB seem to have backed up their claim by
bringing home 27 Gold, 23 Silver, and 17
Bronze at Rio 2016, and smashing numerous
records along the way!
US healthcare company Abbott Labs were
announced as the title sponsors for the World
Marathon Majors in 2015, which will cover
races in six cities across three continents
next year. Included in the majors is the
London Marathon, which saw over 39
thousand participants in 2016, and 250
thousand entries in the ballot for 2017.
VITABIOTICS - AMBASSADOR
LISTERINE - DIGITAL
Vitabiotics, master-brand of wellman and
wellwoman, have signed male supermodel,
David Gandy, to join their already accomplished ambassador team. Gandy has
used wellman vitamins for over a decade
and swears by the supplements to maintain
the high levels of energy needed for his
busy lifestyle. Other Vitabiotics
ambassadors include Mark Foster, James
Anderson and Kirsty Gallagher.
Mouthwash brands are generally not known
for their creative output, however Listerine
have proved us wrong. Last year, Listerine
partnered with RNIB to create the Listerine
Smile Detector which uses facial-recognition
technology to help the blind and partially
sighted know when someone is smiling at
them. A touching, moving ad, and an
innovative move for the brand.
LUNGS FOR LIFE - EXPERENTIAL
STOPTOBER - AMBASSADOR
As part of one of the largest ever lung health
campaigns, Healthy Lungs for Life are
promoting the “breathe clean” campaign
across the globe. Showing their support in
the UK, the ELF, the British Lung
Foundation, and Asthma UK all came together
to offer free lung testing as well as advice in
a pop-up “clean air bubble” at Canary Wharf
in September.
The NHS have made a big push this October
to get people off cigarettes. They’ve
partnered with celebrities like Chris
“Kammy” Kamara and Strictly Come
Dancing judge Craig Horwood to deliver
their iconic phrases and important
information about the STOPTOBER
campaign. The creation of a Facebook bot
to give you instant advice is also helping
promote the campaign.