5
& FINALLY
A mixture of two strange but true stories, Top 5, who to follow and what’s happening in October
WHAT’S ON IN OCTOBER
Sep 27 –
Oct 2
Ryder Cup
Ro lex, BMW,
St andard Life
3rd – 9th
Lo ndo n Co ckt ail
Week
Tequila Pat ro n,
Chivas, Bulleit
STRANGE BUT TRUE
TOP 5 HALLOWEEN CAMPAIGNS
3rd
Aussie Rules
Grand Fina l
T o yo t a, Gat o rade,
Co ca Co la,
McDo nald’s
YEEZY FOOTBALL BOOTS
CHARCOAL JUICE?
Adidas and Kanye West continue to
produce what are arguably the most
exclusive, sought-after trainers in the
world: the Yeezy.
Forget kale, quinoa and chai seeds,
superfoods have gone to the next level:
charcoal juice is now a thing. Midnight
Tonic contains water, lemon, stevia,
activated charcoal, schizandra berry and
ginger. Activated charcoal is
(apparently) the next big thing in the
health world, offering countless benefits
to your body.
And, last month, Adidas confirmed they
would be producing a Yeezy American
Football boot. This came after
widespread speculation following the
appearance of a picture on social media.
31st
Hallo ween
However, not all went to plan, as after
lacing up the Yeezys for an NFL match,
DeAndre Hopkins was hit with a $6000
fine as the boots breach a number of
footwear regulations. Kanye clearly
didn’t do his research…
What’s more, the brand managed to use
celebrity endorsements to market the
product, all for free! Not a penny was
paid to these promoters, who were just
treated to a surprise package on their
doorstep, which led to the product
selling out in 3 days. Impressive.
1
The Ford spooky carwash
prank for consumers doing
test drives
2
McDonald’s’ Pumpkin
Chocolate fries in 2016
3
Dulux’s Ghost-Repellent
Paint
4
Rice Krispies’ Special
Edition “Scares” vending
machine
5
Snickers’ hilarious
“Horseless Headsman” spot
WHO TO FOLLOW
1
@Sixers to see how the
eSports teams get on
2
@anthonyfjoshua in case he
does another Flash Mob run
3
@DGandyOfficial for his
Wellman exploits
4
@root66 for more sausage
dog interaction for Vitality
5
@rydercup for all the postevent buzz