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A cross section of our favourite campaigns from the Rugby World Cup.
ADDISON LEE GOING GLOBAL
DOVE SCRUM TOGETHER
Official RWC partner Dove will be giving
Addison Lee have taken full advantage of the
away RWC tickets every Thursday throughout
hype surrounding the Rugby World Cup by
the tournament. All you have to do is tweet
wrapping 20 cars in the colours of each
which one of the home nations you will be
competing nation. To receive a £10 discount
supporting together with the hashtag
all you have to do is upload a picture of one of
#ScrumTogether to enter the prize draw and be
the cabs to twitter or Instagram with #RugLee.
in with a chance of winning. Players will use
Fans can also receive further discounts should
over 10,000 Dove products at RWC venues
they capture more than one car.
during the tournament.
NHS – BLEED FOR ENGLAND
DURACELL POWER CHECK
NHS Blood and Transplant are looking to
Duracell’s Power Check campaign analyses
harness the passion of fans during the
certain rugby players' criteria including
Rugby World Cup. Just as our England
tackles, carries and discipline. They rate each
World Cup squad are willing to put their
player’s performance at the end of each
bodies on the line and bleed for their
game by giving them a score out of 100.
country, the NHS is encouraging fans to
The set criteria is synonymous with
#BleedForEngland by donating blood. They
Duracell’s brand qualities such as endurance
are supported by a number of famous rugby
and power.
faces.
ADMIRAL EFFORT
RFU GETS BEHIND ENGLAND!
Admiral are the official shirt sponsor of the
The RFU have launched a Facebook app to
Welsh rugby team and are keen to benefit from
support the England Team Fans can show
the huge publicity of the Rugby World Cup.
their support for England by adding the rose
Welsh rugby legend, Scott Quinell led a flash
to their Facebook profile picture. With over
mob choir into a powerful rendition of the
10,000 fans changing their profile picture
Welsh national anthem….in England! Admiral
within the first few hours, this app has
filmed the sequence of events at London
already been a resounding success. Let’s
Victoria Station ahead of the Wales v England
hope the boys can follow suit as well…
match. It seemed to help.