REPLAY
//02
A look back at notable campaigns and news items from the past month
02 MAKE THEM GIANTS
LAND ROVER WE DEAL IN REAL
02’s Make them Giants campaign is
Rugby royalty including Jonny Wilkinson ,
certainly one of The Rugby World Cups’
Sir Clive Woodward and Bryan Habana
most impressive so far. The series of
visited grassroots rugby clubs as part of
superb videos shows how England Fans
Land Rover’s We Deal in Real campaign .
can support their team by giving them an
The high profile stars lent a hand fulfilling
extra advantage through home nation pride.
jobs of volunteers on a match day, such as
cleaning the changing rooms putting out
Giant sized rugby stars including Chirs
corner flags and making post match meals.
Robshaw, Courtney Lawes and Mike
Brown all roam the streets of England
The launch took place at the smallest rugby
receiving good luck messages from the
club in the World. Land Rover have utilised
public. Unfortunately 02’s successful
their broadcast sponsorship to communicate
campaign was not replicated by England.
the campaign.
MASTERCARD PRICESLESS
SAMSUNG SCHOOL OF RUGBY
MasterCard have created an impressive
Samsung have hilariously teamed up with a
portfolio of activations as part of the
wealth of famous rugby players and
Turning the World Oval Campaign. There
comedian Jack Whitehall to present The
has been the ‘Where’s Wally’ themed
School of Rugby campaign. Former
competition to give away Quarter, Semi
England Rugby legends Martin Johnson,
and Final tickets, Jona Lomu Haka
Laurence Dallaglio, Maggie Alphonsi,
and Chris Robshaw’s unique round of golf.
Jason Leonard and Jason Robinson put
Jack through his paces on a rugby pitch in a
MasterCard are also the official Man of
series of comical clips.
The Match sponsor which sees fans vote
via MasterCard’s priceless website at the
The amusing clips see normally chipper
end of each Rugby World Cup match.
Jack try his hand at basic rugby techniques
such as power, tackling, timing and speed
with hilarious results.