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Brands create a statement at both London Cocktail Week and London Fashion Week
Schweppes’ secrets of ALCHEMY
Schweppes opened up a novel pop-up bar in
Convent Garden for London Cocktail Week,
giving the general public the chance to learn
about the mixer’s history. Entering this small
pop up guests were transported back some 250
years to a sense of what it was like to be the
original alchemist, Jacob Schweppes. Alongside
the alchemy session, Schweppes welcomed
guests into a secret room behind a bookcase, in
which they were able to try their new tonic
called 1783.
Sailor Jerry leaves their mark on #LCW
Rum Brand Sailor Jerry went above and beyond
at this months LCW by offering free Sailor
Jerry inspired tattoos to any festival-goers who
held the London Cocktail week pass. In an
attempt to stand out from the rest, the rum
brand teamed up with east London tattoo
parlour Cloak and Dagger to ink up any willing
Londoners. On a first come, first serve basis,
people were able to pick from a range of Sailor
Jerry inspired flash art work designs the size of
a 50p coin.
Tommy Hilfiger’s “Rock Circus”
Hilfiger capped off this years London Fashion
Week with a Rock n Roll inspired show at the
Roundhouse, including a rock circus starring
Gigi Hadid, a clutch of spinning acrobats and
the American pop duo The Chainsmokers.
Hilfiger also augmented reality to give those
not in attendance the chance to view the show
on the TommyNow Snap app; this app gave
fans a 360-degree view of the event and
collection; through the runway, products in
store, ad placements and editorial images.
Positive Fashion campaign
The British Fashion Council, Dame Vivienne
Westwood and the Mayor of London teamed up to
promote the campaign SWITCH to Green at this
year’s LFW; bringing the fashion industry
together to enforce an ambitious change for a
safer and greener future. This campaign aims to
persuade brands and businesses alike to commit
to SWITCH to a green energy supplier by 2020.
Among other pieces of content, the British
Fashion Council have been helped by the
famous/influential face of Vivienne Westwood.
An Aqua Shard inspired Tanqueray Bar Yahoo Style’s front row experience
Providing one of the most eye catching set -ups
at this year’s London Cocktail Week could only
nod towards Tanqueray’s clever partnership
with one of the most exclusive bars in the city,
Aqua Shard. With Gin very much in fashion at
the moment Tanqueray provided a lavishly
styled bar at the Spitalfield markets; customers
were treated like Gin Kings & Queens, offering
up their own choice of garnish, gin and tonic,
for a perfectly blended mix, whilst overlooking
the famous London Skyline (if only cardboard) Through their official live partnership with
London Fashion Week, Yahoo’s Style hub aimed
to bring the previously exclusive catwalk shows
to the wider consumer. Their live stream
broadcasted across nine countries – not only this,
Yahoo delivered designer interviews, trend
reports and fashion coverage. Yahoo claim that
through providing this they are ‘democratising
fashion’ through making it accessible to the
majority, that aren’t able to source front rows
seats.