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REPLAY
A few of our favourite campaigns from the last month
THE AJ LYNX DROP
JAGUAR SETS NEW SPEEDS
Last month saw the much anticipated fight
between Anthony Joshua and Carlos Takam
take place at Cardiff’s Principality
Stadium, with Joshua again reigning
supreme. Prior to this, the boxer teamed up
with Lynx to release his own limited -
edition products, to celebrate 10 years
since Joshua took to the ring. It’s been a fairly busy few months for
Jaguar Land Rover, having picked up a
Guinness World Record for the second time
in the space of only three months! This
time we saw former British Olympic Skier
Graham Bell reaching speeds of 121 mph,
in order to break the Guinness World
Record for the fastest towed speed on skis .
AJ and Lynx sent fans wild, hiding 850
free Lynx products across the UK, with
one lucky finder from Sheffield winning
tickets to his title fight at the Principality
Stadium. Fans were encouraged to visit the
lynxdrop.com website on their mobiles,
providing them with access to a map of the
UK, displaying the coverage of hundreds
of prizes. The car brand have a history of record
breaking campaigns, with this campaign
being launched two years after the iconic
loop-the-loop stunt with Terry Grant.
Jaguar Land Rover continue to affirm their
commitment to innovation, as a result,
making the brand one of the most
pioneering car manufacturer’s in the worl d.
Lynx are one of 13 commercial sponsors
helping Joshua cash in on his success; the
athlete is now worth an estimated $22
million reported by Forbes.
The latest stunt in Arjeplog, Sweden, is
definitely worth a watch and we can only
hope for more ground breaking campaigns
from Jaguar Land Rover in the near future.
Watch this space!
THE BAGGY ‘GOLDIE’..?? PSG X ROLLING STONES
Off to the Ashes this winter? If so, we
suggest you try and get your hands on
‘The Goldie’ ; a tech enabled cap that is
designed to detect other Goldie supporters
through the XXXX Gold app. This month saw an unlikely collaboration
between Paris Saint-Germain and the
iconic band, the Rolling Stones.
As an official beer sponsor for the
Australian national side, XXXX Gold aims
to bring fans closer together. When two or
more mates are together wearing their
‘Goldie’ caps they have a chance of
winning one of the 6000 cricket themed
prizes on offer, gifts provided by LG,
Quantas and XXXX Gold themselves.
The caps can be worn anywhere, the more
‘ Goldies ’ the more chance of winning!
You can wear them in the stadium, on the
beach or even just watching the cricket in
your living room.
T h e a s h e s t e s t s e r i e s ki c ks o f f o n t h e 2 3 rd
November, grab your hats before then!
Ahead of Rolling Stones’ ‘No Filter’ tour
in Paris, PSG developed its multicultural
ambition with the #PSGNOFILTER
campaign, through producing a limited
edition merchandise collection, available
to buy from the renowned Parisian fashion
boutique, Collete.
The French club promoted the
#PSGNOFILTER campaign through a
special in-stadium playlist dedicated to
the Rolling Stones during their recent
game against Bordeaux.
This merger again displays an ambition to
tie popular cultures together for success.
An inspired collaboration from PSG, who
continue to look for a multicultural
appeal between sport and fashion.