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A MONTHLY COMMENTARY
ON THE WORLD OF
SPORT & ENTERTAINMENT FROM
LEO BURNETT’S
SPONSORSHIP TEAM
SLICED
Brands create a
statement at both
London Cocktail
Week and London
Fashion Week
REPLAY PACESETTERS
A few of our
favourite campaigns
from the last month American fans bag a
home run through
Innovation
OUR
THOUGHTS ON & FINALLY
The Power of
Innovation
according to Leo
Burnett’s
Sponsorship
Research Tool,
SponsorDNA
Two strange but
true stories, Top 5
Halloween themed
campaigns, and
what’s happening in
November