remark May 2017 | Page 13

5 & FINALLY A mixture of two strange but true stories, Top 5, who to follow and what’s happening in May WHAT’S ON IN MAY TOP 5 MOTIVATIONAL AMBASSADOR ADS OF 2017 STRANGE BUT TRUE Guaranteed to give you goosebumps 5 th Cinco de Mayo 27 th The Emirat es FA Cup Final Nike, Ladbro kes, Budweiser 7 th French President ial Elect io n 22 nd - Ro land Garro s BNP Paribas, Emirat es, Peugeo t , Perrier 1 Anthony Joshua & Lucozade’s Made to Move 2 Damian Lillard & Powerade’s No Easy Bucket 3 LeBron James & Nike’s Equality 4 Thomas Barr & New Balance’s #MyFutureSelf 5 Jason Day & Nike’s Welcome to the Club All Blacks get physical for AIG Forbes push gender equality AIG have sponsored the All Blacks since 2012, enjoying a number of immensely successful years with the leading side in world rugby. And, as we move closer towards the next iteration of the World Cup, the game of rugby continues to thrive and gain popularity in Japan, who will be the hosts of the next tournament. Forbes have released a bizarre-looking campaign with famously wealthy ambassadors, but with a twist. Meet Marcia Zuckerberg and Billie Gates; the two tech billionaires digitally transformed into women. 1 @ToughMudder to join in your nearest event 2 @SharpsBrewery to keep up with Doom Bar’s Lions activities The idea behind the strange campaign is to highlight the gender pay gap by showing how far down the rich list iconically rich people would fall if they were women. Both Billie’s and Marcia’s value drops 21% in comparison with their male counterparts and they both consequently plummet down the rich list. A strange but vitally important campaign to help fight this ongoing issue. 3 @rolandgarros for all the live results from Paris 4 @parkrun to join the masses at a run near you 5 @BudLightEsports for all the latest news from the Dream Team So, what could be a more logical next step than a TVC with the entirety of the All Blacks XV running around Tokyo rugby tackling pedestrians? Well, this is what the brand has gone for and you’ll have to watch to find out why, there’s actually a good reason for street-based tackling! WHO TO FOLLOW