REPLAY
//02
A look back at notable campaigns and news items from the past month
BT LAUNCH SCOTTISH RUGBY DEAL
BUXTON WATER STATION
BT have signed a 3-year deal with Scottish
Transport for London (TFL) signed a deal to
Rugby to be the team’s official shirt
rename Canada Water Underground station
sponsor. BT already have a strong
‘Buxton Water’ for the day of the London
relationship with Scottish Rugby – they
Marathon. This was the first time that TFL
sponsor Scotland’s two professional teams,
has ever renamed a tube station commercially
Edinburgh Rugby and Glasgow warriors, as
and follows Madrid Metro’s deal with
well as owning the naming rights for the
Vodafone to rename a whole line in the
BT Murrayfield Stadium.
Spanish capital. TFL are now considering
further sponsorship opportunities.
The deal will start from the 29th August
and will see BT branding on Scotland’s
Canada Water station attracts thousands of
training tops during this year’s World Cup
travellers on Marathon day – further
which kicks off in September.
increasing Buxton’s exposure on top of its
official sponsorship deal with the event.
H&M COACHELLA COLLECTION
KENCO COFFEE FOR CHANGE
H&M celebrated its sixth year as a sponsor
In support of the current Coffee vs Gangs
of Coachella by launching a bespoke
TV campaign and launching the new
Coachella fashion range. The products were
Kenco Millicano Dark Roast, Kenco are
available worldwide in the lead up to the
activating an experiential tour from April to
event and included a male and female
June. The campaign asks consumers to
range.
swap their loose change for a sample of
Kenco Millicano Dark Roast, with
H&M also ran a pop-up shop at Coachella's
proceeds going to charity. The initiative is
Indio Valley site, which sold a variety of
partnered with ‘The Cross Roads project’
exclusive branded merchandise to an
who provide a brighter future for
accumulative audience of just under
vulnerable people in Honduras affected by
600,000 festival-goers.
gangs by giving them the skills to develop
future business plans and become coffee
entrepreneurs.