In America , it ’ s estimated that 325.5 million gallons of beer is drunk during the day of the Super Bowl ... This year , Bud Light promised free beers for the whole of Philadelphia if the Eagles won . Needless to say after a thrilling victory Bud Light won the hearts of the consumers by handing out $ 7 promotional codes to fans to claim their beer . Bud Light encouraged Eagles fans to ‘ Celebrate responsibly ’, whilst also partnering with Lyft to offer riders a $ 10 voucher for their next ( drunk ) cab ride .
To complement its Pepsi Generations campaign , the soft drink company hosted an interactive pop up experience in Minneapolis . With its long history of sports sponsorship , the brand rolled back the years and celebrated its affinity with sports and entertainment . The highlight of the event saw Pepsi partnering with Google to produce it ’ s ‘ Pepsi Go Back ’ VR experience , which immersed attendees into two of their most well-known ads featuring both Cindy Crawford and Nascar driver Jeff Gordon .
Justin Timberlake collaborated with American Express , to provide behind the scenes access to see and hear his song writing process in action . Amex designed an inspiring environment for Justin , with a secret forest set up in the middle of New York . This collaboration saw Amex staying true to their pledge of creating unique experiences to reward its loyal customers . Those unable to attend were able to experience Justin ’ s creative process in the comfort of their homes , by downloading the Amex Music App .
As we all know , sleep is key ! For this year ’ s Super Bowl , Sleep Number ( bed provider ) were the ‘ Official Sleep + Wellness Partner ’. Throughout the normal season , they provided innovative methods to help NFL players prepare , rest and recover . Their focal presence at the Super Bowl was a multiplayer VR football game . The game aimed to showcase the difference a good quality sleep makes to your performance on the field , and football fans were shocked to see the difference .
Keeping with the theme of sleep ; for the 3 rd year in a row Courtyard by Marriott , ( the official hostel of the NFL ) held a Super Bowl sleepover , at the Super Bowl stadium , for one lucky fan . To win the stay in the premium suite , fans had to show their passion for the game through their social media posts , displaying pictures of themselves with the Courtyard / SuperBowl hashtag . The winner was woken up , in the stadium , on game day , by Denver Brocos linebacker Von Miller .
Last but not least , Mercedes attempted to showcase their new interactive giveaway technology … with a slight hiccup ! They were poised to give away their car during their contest . Fans had to keep their finger on a picture of a car as it moved around a phone screen , the last player with their finger on the car winning a Mercedes ! Unfortunately with too many fans registering to play , the game stopped working . Mercedes eventually had to accept defeat , and pull their winner from a hat .
A HIVE OF BRAND ACTIVITY FROM SUPER BOWL LII
BUD SERVES UP FREE BEERS
In America , it ’ s estimated that 325.5 million gallons of beer is drunk during the day of the Super Bowl ... This year , Bud Light promised free beers for the whole of Philadelphia if the Eagles won . Needless to say after a thrilling victory Bud Light won the hearts of the consumers by handing out $ 7 promotional codes to fans to claim their beer . Bud Light encouraged Eagles fans to ‘ Celebrate responsibly ’, whilst also partnering with Lyft to offer riders a $ 10 voucher for their next ( drunk ) cab ride .
NOSTALGIA BY PEPSI
To complement its Pepsi Generations campaign , the soft drink company hosted an interactive pop up experience in Minneapolis . With its long history of sports sponsorship , the brand rolled back the years and celebrated its affinity with sports and entertainment . The highlight of the event saw Pepsi partnering with Google to produce it ’ s ‘ Pepsi Go Back ’ VR experience , which immersed attendees into two of their most well-known ads featuring both Cindy Crawford and Nascar driver Jeff Gordon .
INTO THE WOODS WITH AMEX
Justin Timberlake collaborated with American Express , to provide behind the scenes access to see and hear his song writing process in action . Amex designed an inspiring environment for Justin , with a secret forest set up in the middle of New York . This collaboration saw Amex staying true to their pledge of creating unique experiences to reward its loyal customers . Those unable to attend were able to experience Justin ’ s creative process in the comfort of their homes , by downloading the Amex Music App .
SLEEP NUMBER ’ S FIELD OF DREAMS
As we all know , sleep is key ! For this year ’ s Super Bowl , Sleep Number ( bed provider ) were the ‘ Official Sleep + Wellness Partner ’. Throughout the normal season , they provided innovative methods to help NFL players prepare , rest and recover . Their focal presence at the Super Bowl was a multiplayer VR football game . The game aimed to showcase the difference a good quality sleep makes to your performance on the field , and football fans were shocked to see the difference .
MARRIOTT SUPER BOWL SLEEPOVER
Keeping with the theme of sleep ; for the 3 rd year in a row Courtyard by Marriott , ( the official hostel of the NFL ) held a Super Bowl sleepover , at the Super Bowl stadium , for one lucky fan . To win the stay in the premium suite , fans had to show their passion for the game through their social media posts , displaying pictures of themselves with the Courtyard / SuperBowl hashtag . The winner was woken up , in the stadium , on game day , by Denver Brocos linebacker Von Miller .
MERCEDES LAST FAN STANDING
Last but not least , Mercedes attempted to showcase their new interactive giveaway technology … with a slight hiccup ! They were poised to give away their car during their contest . Fans had to keep their finger on a picture of a car as it moved around a phone screen , the last player with their finger on the car winning a Mercedes ! Unfortunately with too many fans registering to play , the game stopped working . Mercedes eventually had to accept defeat , and pull their winner from a hat .