5
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FINALLY
A m i x t u r e o f t w o s t r a n g e b u t t r u e s t o r i e s , T o p 5 , w h o t o f o l l o w a n d w h a t ’ s h a p p e n i n g i n M a r c h
WHAT ’ S ON IN MARCH |
STRANGE BUT TRUE |
TOP 5 MOTHER ’ S DAY ACTIVATIONS |
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P & G T h a n k y o u M u m - O l y m p i c c a m p a i g n |
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Vodafone ’ s half- t i m e s u r p r i s e f o r S a m ’ s M u m |
8 th |
17 th |
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L a n d R o v e r ’ s M o t h e r ’ s D a y surprise l e t k i d s d e s i g n t h e D i s c o v e r y S p o r t M o d e l
M L B ‘ g o i n g t o b a t a g a i n s t b r e a s t c a n c e r ’
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I n t e r n a t i o n a l W o m e n ' s D a y |
C h e l t e n h a m G o l d C u p |
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A J A X players walked out with t h e i r M u m ’ s a s m a s c o t s |
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26 th
M o t h e r ’ s D a y
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26 th
2 0 1 7 F 1 R a c e C a l e n d a r b e g i n s i n M e l b o u r n e
F o r m u l a 1
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PUMA SIGN UP THE MINIONS
T h e M i n i o n f r a n c h i s e i s t a k i n g a n unexpected leap into the world of fashion . P U M A h a v e s i g n e d T h e M i n i o n s a s t h e i r n e w C r e a t i v e C o l l a b o r a t o r s . This partnership will see the Minions develop t h e i r o w n s i g n a t u r e d e s i g n s t h r o u g h t h e i r unique aesthetic , w h i l s t t a k i n g inspiration from PUMA ’ s iconic styles .
T h i s n e w c o l l a b o r a t i o n w i l l c o m e to fruition for the Autumn- W i n t e r 2 0 1 7 collection . It is hard to imagine what w i l l m a t e r i a l i s e f r o m t h i s , b u t o n e f e e l s t h a t t h e partnership might b r i n g w i t h i t a s u b v e r s i v e s w e e t n e s s a s w e l l a s a d o m i n a n t y e l l o w h u e . . .
TAG HEUER CHEESE
T A G Heuer d e l i v e r e d a b i z a r r e P R s t u n t t o h e l p c e l e b r a t e t h e i r n e w r o l e a s t h e n e w O f f i c i a l T i m e p i e c e o f Manchester U n i t e d .
Y o u r e y e s d o n ’ t d e c e i v e y o u , t h a t i s a 5 0 k g b l o c k o f G r u y e r e a w k w a r d l y b e i n g s l i c e d b y W a y n e R o o n e y a n d Z l a t a n I b r a h i m o v i ć .
O n e h a s t h e f e e l i n g t h a t t h i s m a y h a v e b e e n i n f l u e n c e d b y T A G Heuer ’ s eccentric CEO Jean- C l a u d e B i v e r w h o w a s o n h a n d t o h e l p b o t h R o o n e y a n d I b r a h i m o v i ć c u t i n t o t h e v a s t c h u n k o f c h e e s e a t O l d T r a f f o r d .
WHO TO FOLLOW
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@ A l l i a n z t o s e e h o w t h e y a c t i v a t e F o r m u l a E
@ EE t o k e e p a n e y e o n t h e i r l a t e s t i n n o v a t i v e technologies i n s p o n s o r s h i p @ TwitterFrance t o w a t c h t h e F r e n c h S i x N a t i o n s m a t c h e s
@ PUMA t o c h e c k o u t t h e Minions ’ fashion creations
@ F1 f o r a l l t h e r e s u l t s f r o m Melbourne later in the month