REPLAY
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A look back at notable campaigns and news items from the past month
NIKE’S NBA DEAL TO REPLACE ADIDAS
DRIVING INNOVATION AT SW19
All England Lawn Tennis Club (AELTC)
Nike has signed an extended 8–year deal
announced innovative digital plans to bring
merchandising and marketing agreement
viewers real-time content across Snapchat,
with the NBA.
Instagram and twitter.
In March 2015, Adidas confirmed that they
AELTC will be one of the first brands to
would not be extending their 11-year
use Snapchat’s ‘Geofilter’ feature, which
association with the NBA. Nike has now
will allow users to add a location-specific
agreed a $125-a–year contract and will
filter to photos or videos.
become the first apparel company to have
IBM have also updated the tournament
website and app, allowing for on-demand
however, kick off at the beginning of the
videos, stats, infographics and exclusive
2017/18 season when Adidas’ $400 million
insights.
SSE BACKS WOMEN’S FA CUP
its logo on team kits. The deal will,
partnership ends.
4GEE CHARGING BULL AT GLASTO
The FA has announced British energy firm
EE announced a uniquely shaped phone
SSE as the first title sponsor of the
charging area for all festival-goers at this
Women’s FA Cup in a four–year deal. The
year’s Glastonbury Festival. The charging
agreement marks the first time the women’s
area, which took the form of a giant blue
football tournament has had a major
and yellow bull, provided festival goers
sponsor and means the cup will be known
with official EE Power Bars, the firm’s
as the SSE Women’s FA Cup, starting with
portable charging devices. EE’s Charging
this year’s final.
Bull was also double as a high-speed 4G
Wi-Fi hotspot.
The final will be staged at Wembley for the
first time in its history and will kick off at
UK Mobile Operator EE has been a
3pm on August 1, the day before the men’s
sponsor of Glastonbury since 2013 when it
season starts with the FA Community
took over from Orange.
Shield supported by McDonald’s.