SLICED
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TVC: NIKE – RISK EVERYTHING
PRODUCT: McDONALD’S GOL!
With over 83million+ views on YouTube
McDonald's have changed core product
this is a stand-out winner. Featuring
packaging on a global scale for the first time,
Neymar, Rooney and Ronaldo amongst
replacing their traditional Fry-box red with
others, the campaign has also been
twelve designs from around the world. The
continued in CGI generating another 58m+
street-art inspired graphics also trigger access
views for the non-World Cup sponsor. Is an
to an augmented reality trick-shot app bringing
animated TV series the next natural step)?
football fun to restaurants world-wide.
SOCIAL MEDIA: ADIDAS - @BRAZUCA
AMBUSH: BEATS BY DRE
adidas’ bi-language @brazuca gives a light
Showing an insight into the minds of
hearted, engaging, ‘balls-eye’ view of the
footballers and their pre-game rituals, this
World Cup (and generating 2million+
star-studded epic eclipses rival Sony,
followers for an inanimate object is no mean
generating over 20m views on YouTube
feat). Special mention must go to Peperami for
and prompting a ban from FIFA on
their consistently engaging content and
players’ use of the headphones in stadium.
slightly twisted view of key moments.
Look out for the Jay-Z remix of the
background track to hit the charts soon!
CSR: TENDER - #STANDUPWORLDCUP
REAL TIME: SPECSSAVERS - SUAREZ
Tender, a charity who raises awareness of
It’s hard to avoid Suarez reactions in this
domestic abuse, reminds us there’s a
category and Specsavers’ twitter offering is
serious side to the World Cup. Their viral
one of the best. Avoiding some of the more
campaign video has struck a nerve
obvious clichés, Specsavers continue to
worldwide and culminates with this
successfully incorporate controversial
frightening statistic: domestic violence rises
moments into their iconic real-time campaign,
38% when England get knocked of the
with an admirably fast turnaround.
World Cup.