BUDWEISER HAILS UBER

SHAZAM ON SNAPCHAT

DEEZER UNITED

PANTENE GET ROUSEY

H a v i n g s u c c e e d e d w i t h t h e i r H e l e n Mirren a d v e r t d u r i n g t h e l a s t S u p e r b o w l , B u d w e i s e r w e r e k e e n t o continue their anti- drink- d r i v i n g c a m p a i g n a s w e m o v e d i n t o t h e f e s t i v e period ; an often problematic time for drink- d r i v i n g .

T o d o t h i s , t h e b r a n d t e a m e d u p w i t h U b e r t o o f f e r f r e e i n t r o d u c t o r y r i d e s u s i n g a B u d w e i s e r c o d e a s w e l l a s O O H a d s a r o u n d L o n d o n . W h a t ’ s m o r e , t h e y re- released the Helen Mirren advert on British television to be played in the l e a d u p t o C h r i s t m a s .

A well- t i m e d C h r i s t m a s c a m p a i g n t h a t c o u l d h a v e s a v e d a n u m b e r o f l i v e s .

S n a p c h a t i s c o n s t a n t l y e v o l v i n g a n d a d d i n g n e w f e a t u r e s t o c o n t i n u e t o c o m p e t e w i t h t h e l i k e s o f F a c e b o o k a n d I n s t a g r a m k e e p i n g t h e i r f a n s h a p p y w i t h n e w c o n t e n t .

S o , t h e y a n n o u n c e d a recent collaboration w i t h S h a z a m ( t h e m u s i c - identifying app ). Now , within the S n a p c h a t a p p , y o u c a n i d e n t i f y t h e s o n g s t h a t a r e p l a y i n g i n t h e b a c k g r o u n d o f y o u r s n a p s . Y o u c a n instantly work out what the song is b e f o r e h a v i n g t h e o p t i o n t o s e n d t h i s i n f o r m a t i o n t o y o u r f r i e n d s .

Q u i t e c o o l s t u f f f r o m t h e g e n i u s e s a t S n a p I n c .

T h e m u s i c - s t r e a m i n g s e r v i c e D e e z e r , o n e o f S p o t i f y ’ s m a j o r c o m p e t i t o r s , h a s announced a n e w p a r t n e r s h i p with Manchester United . The platform is now t h e o f f i c i a l m u s i c p a r t n e r o f t h e f o o t b a l l c l u b a n d t h e c a m p a i g n i n c l u d e s n e w a n d o l d s t a r s a l i k e .

B o t h P a u l P o g b a a n d R i o F e r d i n a n d p l a y a r o l e i n t h e h u m o r o u s n e w a d v e r t as the contrast between their music tastes is h i g h l i g h t e d b y w h a t t h e y l i s t e n t o i n t h e g y m . T h e d i g i t a l c a m p a i g n s h o w s h o w m u s i c h e l p s t h e p r o f e s s i o n a l p l a y e r s t o f o c u s a n d g e t i n t h e z o n e f o r t h e i r training . W h o k n o w s , t h i s p a r t n e r s h i p c o u l d m a k e D e e z e r s o m e s i g n i f i c a n t g r o u n d o n m a r k e t - l e a d e r S p o t i f y .

Haircare brand Pantene have signed an i n n o v a t i v e p a r t n e r s h i p w i t h R o n d a Rousey ; an American mixed martial a r t i s t w h o f i g h t s i n t h e U F C . S e e m i n g l y unusual for a beauty brand , this represents an innovative step with r e g a r d s t o p a r t n e r s h i p s ; b r a n d s a r e b r e a k i n g t h e m o u l d w h e n i t c o m e s t o w h o t h e y c h o o s e a s a n a m b a s s a d o r .

W h a t ’ s m o r e , P a n t e n e h a v e c l e v e r l y p l a y e d o n t h e i r 8 0 s c a m p a i g n “ Don ’ t h a t e m e b e c a u s e I ’ m b e a u t i f u l ” r u n n i n g t h e R o u s e y c a m p a i g n w i t h t h e s t r a p l i n e : “ D o n ’ t h a t e m e b e c a u s e I ’ m s t r o n g ” . Encouraging women to break barriers a n d t o b e s t r o n g , t h i s i s a n e x c i t i n g c a m p a i g n f r o m P a n t e n e .