AND FINALLY…
//06
5 TO FOLLOW
5 BIGGEST EVENTS OF 2015
WHAT’S HAPPENING IN JANUARY
1
17th JAN – 8th FEB
NFL Superbowl – don’t miss the world’s
1
biggest annual sporting event on 1 February
Orange
2
Cricket World Cup – Australia & New Zealand
2
@FIFAWWC – all the news ahead of the
Women’s World Cup
3
@adidasfootball – will 2015 be as successful
for adidas after their #allin campaign?
4
@Airbnb – will Airbnb announce more
experiential partnerships in 2015?
5
@nfl – follow all the action leading up to the
Superbowl on 1st Feb
host this year’s biggest cricket event
19th JAN – 1st FEB
Kia, Rolex
3
Women’s World Cup – can Germany follow
their counterparts and retain the title?
19th JAN – 22nd JAN
Mercedes-Benz
4
STRANGE BUT TRUE
WORLD’S FIRST SPONSORED BABY!
Rugby World Cup – England and Wales host
this 6-week long tournament in Autumn 2015
5
24th JAN – 25th JAN
Glastonbury Festival returns in 2015 – who
will headline this year’s event?
Dunlop
JAPANESE POKEMON SQUAD
We have seen some strange ambassadors over the
years, but the Japan National Football Team had
In March, Procter & Gamble detergent Dreft took
an unexpected ambassador for their World Cup
the unusual step of sponsoring the birth of Jonas
campaign. In partnership with adidas and The
Brothers singer Kevin Jonas’ daughter. The brand
Pokemon Company, the national team announced
broke the news via social media, Jonas and his wife
that Pikachu would be the official mascot for the
released the first photo of the new-born baby on
Japanese football team for the 2014 FIFA World
twitter.
Cup in Brazil. Pikachu led a team of Pokemon and
In the lead up to the birth, the couple also showed
how they were using Dreft’s “Amazing Baby Days”
via this video on YouTube.
@MasterCardUK– watch as their Rugby World
Cup activations develop
was joined on the Pokemon squad by Meowth,
Bulbasaur, Charmander, Squirtle, Chespin, Froakie,
Fennekin, Pancham, Helioptile, and Litleo.
Unfortunately Japan could not call on their services
in the tournament, finishing bottom of the group!