CADBURY JOIN FOOTBALL

WHAT A DAY FOR NIKE

OLYMPICS SIGN ALIBABA

SKY ENGLAND TV RIGHTS

Confectionery- g i a n t Cadbury have s i g n e d a t h r e e - y e a r p a r t n e r s h i p w i t h t h e E n g l i s h P r e m i e r L e a g u e .

Cadbury will collaborate with The P r e m i e r L e a g u e t o h e l p u p s c a l e t h e i r existing community programme ‘ Health f o r L i f e ’ . T h e i n i t i a t i v e a i m s t o i n s p i r e school- a g e d k i d s t o a d o p t h e a l t h y lifestyles through tailored education sessions delivered in schools .

T h i s l a t e s t n e w p a r t n e r s h i p e n d o r s e s T h e P r e m i e r L e a g u e ’ s d e c i s i o n t o r e - v a m p t h e i r s p o n s o r s h i p m o d e l following the loss of title- sponsor Barclays at the end of last season .

N i k e h a v e s i g n e d a p a r t n e r s h i p w i t h current w o r l d n u m b e r o n e g o l f e r J a s o n Day . T h e A u s t r a l i a n w i l l w e a r N i k e apparel on the course .

N i k e ’ s d e c i s i o n t o s t o p m a k i n g g o l f e q u i p m e n t i n t h e s u m m e r o f 2 0 1 6 m a k e s t h i s p a r t n e r s h i p m o r e interesting as the brand tries to stay r e l e v a n t i n t h e s p o r t .

O n s i g n i n g w i t h N i k e , D a y s a i d “ J o i n i n g N i k e i s a d r e a m c o m e t r u e , N i k e i s s y n o n y m o u s w i t h t h e w o r l d ’ s b e s t a t h l e t e s . H e w i l l c o n t i n u e t o u s e h i s p r e f e r r e d T a y l o r M a d e c l u b s a f t e r s i g n i n g a n e w d e a l l o n g - t e r m d e a l w i t h t h e m a n u f a c t u r e r .

Chinese e- c o m m e r c e s i t e A l i b a b a h a s s i g n e d a d e a l t o b e c o m e a T O P / G l o b a l sponsor of the Summer and Winter O l y m p i c s u n t i l 2 0 2 8 .

T h e p a r t n e r s h i p w a s a n n o u n c e d a t t h e W o r l d E c o n o m i c F o r u m i n D a v o s . A l i b a b a w i l l j o i n a s t a b l e o f e s t a b l i s h e d t o p t i e r O l y m p i c s p o n s o r s s u c h a s McDonald ’ s , Coca- C o l a a n d V i s a .

A l i b a b a w i l l b e r e f e r e n c e d a s t h e I O C ’ s official Cloud Services and e- c o m m e r c e platform services partner . They will also partner the Olympic Channel , a digital T V s e r v i c e a i m e d t o p r o m o t e t h e g a m e s t o y o u n g e r s p o r t s f a n s .

S k y S p o r t s h a v e s e c u r e d t h e r i g h t s t o s h o w t h e E n g l a n d f o o t b a l l t e a m ’ s friendly football matches after the W o r l d C u p i n R u s s i a n e x t y e a r .

I T V h a v e r e t a i n e d e x c l u s i v e U K r i g h t s t o s h o w q u a l i f i e r s f o r a l l m a j o r c h a m p i o n s h i p s u p u n t i l t h e h i g h l y c o n t r o v e r s i a l 2 0 2 2 W o r l d C u p i n Q a t a r .

S k y w i l l a i r m a t c h e s t h a t w i l l m a k e u p t h e n e w l y f o r m e d U E F A N a t i o n s L e a g u e w h i c h s e e s a n e l e m e n t o f c o m p e t i t i o n b r o u g h t t o w h a t n o r m a l l y a r e p r e t t y b l a n d a n d m e a n i n g l e s s a f f a i r s .

L e t ’ s s e e i f t h i s i s a c o m p e t i t i o n E n g l a n d c a n p e r f o r m s l i g h t l y b e t t e r i n .