CAMPAIGNS WHICH HAVE TAPPED INTO THE CHRISTMAS SPIRIT
THE ONLY CALENDAR THAT MATTERS #GAMBLEAWARE
For many a football fan around the UK, the festive period is,
perhaps, the most wonderful time of the year. Fixtures galore,
goals aplenty and drama all round. And Sky have bought this to
life in their Festive Football campaign, playfully capitalising on
some of the nations favourite things to do at Christmas; meeting
up with friends, sharing a drink, and having a good old sing song
– all very relatable to football fans on a match day. It seems the
campaign has certainly delivered, as it appeals to not only those
who brave the cold during the winter to cheer on their team,
but also those content with watching matches from the comfort
of their own sofa. https://vimeo.com/302803181 “Can we have our ball back?” – an infamous phrase no doubt
many a child has had to conjure up on countless occasions.
Capitalising on childhood nostalgia, GambleAware have seen
the busy festive football calendar as the perfect moment to
launch a campaign against gambling in football – nostalgia and
Christmas, 2 of the biggest powerhouses in marketing. Off the
back of recent legislation removing betting commercials from
live sports fixtures, GambleAware pose the question “Is betting
taking away our love of the game?” as footballs mysteriously
disappear throughout the spot, until ending up on the roof of a
betting shop.
https://www.youtube.com/watch?v=4NGP94qeQQU
CHRISTMAS CONNECTIONS ICE ICE AUBY
Using ambassadors from all walks of life, the telecoms company
is cashing in on both their own and Christmas’ ability to bring
people together. Xmas connections sees the likes of Rio
Ferdinand revealing that his missus is in charge of the remote
control and that Rachel Riley’s tradition revolves around Festive
Football. Heart’s in the right place but the forced laughs of those
in front of the camera disclose a smash and grab on the festive
spirit – 4 pigs in blankets out of 10 (not an official rating) JD sports are flexing the muscles of their ambassador portfolio
in this Xmas campaign. To the tune of 12 days of Xmas (Bass
Hunter edition), the likes of Anthony Joshua, Aubamayeng and
Bugzy Malone break out of ice sculptures wearing the latest
street gear. Nothing too ground-breaking here but at a time of
manic shopping, seeing their heroes in the latest street wear is
more than likely to make the younger generation put a few of
these products down on their Xmas lists.
https://www.youtube.com/watch?v=8Lm2iEToTfs https://www.youtube.com/watch?v=ZjAUC1lOph8
THE LAND OF ICE THE BLUES GO DIGITAL
Iceland have truly embraced their namesake by turning one of
their supermarkets into a fully functioning ice rink in this
fantastic activation. 250 square metres of synthetic ice were lain
down across the stores floors in an attempt to convince the
9/10 children who find Christmas shopping boring, that it can be
more fun. No real sponsorship news here, but a brilliantly
executed activation – their health and safety department must
be holding their breath on this one… Chelsea have partnered up with EA Sports to go from an on-
pitch focus to an on-screen one. Fans across the world are given
the opportunity by Gianfranco Zola, to sign for Chelsea in the
comfort of their own home and represent The Blues in the
upcoming ePremier League, hosted on the gaming engine FIFA
19. A perfect example of how a collaborative effort can benefit
both parties – EA Sports continue to push their latest edition of
FIFA, while Chelsea are able to expand their online presence
https://vimeo.com/304605896 https://youtu.be/Lojp_EnBHuA