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A look back at notable campaigns and news items from the past month
GARETH BALE LAUNCHES LOGO
OLD MUTUAL WEALTH SERIES
Real Madrid and Wales superstar Gareth
Old Mutual Wealth will become a principal
Bale has launched a new brand logo which
partner of England Rugby from 2016 as title
will be used across his commercial
sponsor of the men's and women's Autumn
platforms and numerous partnerships.
Internationals. The series will become
known as the Old Mutual Wealth Series from
The design incorporates his playing
2016.
number 11 and well known heart gesture
celebration. The innovative design has been
The ground-breaking partnership will be the
developed by Brane, a London based brand
first to sponsor both teams’ autumn matches.
consultancy.
The Old Mutual Wealth brand will be visible
at match venues, including on perimeter
The logo has already been used by Sony to
advertising, post protectors and match
launch the Sony Xperia phone.
ticketing for the Twickenham games this
autumn.
WRITE YOUR NAME IN HISTORY
The LTA launched its ‘Write Your Name
Into History’ campaign at the Davis Cup
Final. Fans shared a message of support to
the GB Davis Cup team via the British
Tennis Facebook page or tweeted
@BritishTennis using the hashtags
FREE NYE TRAVEL - KAYAK
Kayak, the travel search engine has
committed to sponsor free New Year's Eve
services on Transport for London this year.
TfL will also run a joint advertising
campaign with Kayak to promote free
travel on 31 December. TFL have offered
free travel for party goers since 2001.
#BackTheBrits and #DavisCupFinal.
Every fan who sent a message of support
Last year TfL failed to find a sponsor to
using the hashtags was entered into a
replace Diageo, which had aligned itself
random prize draw. The winners had their
with free travel on New Year’s Eve since
name incorporated into the design of the
2011 as part of its responsible drinking
special tracksuits worn at the victorious
drive.
closing ceremony.