REPLAY
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A look back at notable campaigns and news items from the past month
ARSENAL / EUROPCAR MOCKUMENTARY
LEBRON JAMES’ FIRST HOME GAME
A mockumentary style YouTube video has
NBA sponsor Sprite debuted a heart warming 90-
been created by Arsenal partner Europcar
second spot featuring NBA star LeBron "King"
called ‘Face to Face with the Arsenal Family’.
James' return to his hometown of Akron, Ohio.
The content stars three players; Jack Wilshere,
The ad was shot a couple months after James
Per Mertesacker and Alex Oxlade-
announced he would be leaving Miami Heat to
Chamberlain, who have each been overlaid
re-join the team he began his career with, the
upon actors playing the part of their down-to-
Cleveland Cavaliers.
earth relatives.
A 30-second version of the spot will be aired on
Europcar have said that the light-hearted
TNT during the Cavaliers' first game of the
video is designed to engage fans by bringing
season. Sprite also created commemorative
them closer to their heroes and illustrate how
twelve ounce cans featuring James' likeness that
the car rental service is an integral part of
were available in Ohio stores. Now that’s some
their lives.
SONY PLAYSTATION/MOVEMBER
home coming!
.
RED BULL/VANS REBEL JAM
Movember madness saw Sony Playstation jump on
Red Bull and Vans collaborated this month to
the band-wagon, but with some refreshingly
bring the world’s best BMX Street Riders to
interesting content. Characters from some of the
London for VANS rebeljam 2014. In its first visit
platforms top titles joined the cause, including Sir
to our capital, the renowned closing event of the
Galahad, monster-hunting star of The Order: 1886,
season was also streamed live through Red
who shaved off his famous moustache so fans
Bull’s website.
could sponsor his regrowth and grow their own
mos alongside him.
As well as the event itself, Van’s put on the ‘21
Years of DIG’ exhibition at the nearby House of
In perhaps the most unique part of the campaign,
Vans, showcasing over two decades of BMX
the console’s iconic controller got a sophisticated
culture though print, photography, art and
mo-keover. The limited-edition Mo Glow vinyl,
design. Visitors were also treated to sightings of
allowed fans to turn the light on the front of their
their favourite riders, who could often be found
controller into a glowing moustache.
there, kicking back with a Red Bull.