remark August 2017 | Page 9

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B r a n d s s e r v e u p a n a c e f o r W i m b l e d o n
STELLA ARTOIS – ‘ VANTAGE POINT ’
S t e l l a A r t o i s treated Londoners not able to m a k e i t t o t h i s y e a r ’ s W i m b l e d o n , p r o v i d i n g a free ‘ V a n t a g e P o i n t ’ i n C e n t r a l L o n d o n t o c a t c h a l l t h e a c t i o n . N o t o n l y s u p p l y i n g f r e e v i e w i n g , S t e l l a a l s o p r o v i d e d t e n n i s f a n s w i t h f o o d , d r i n k a n d u n c o n v e n t i o n a l c o m e d i c c o m m e n t a r y f r o m M a t t R i c h a r d s o n a n d G o r a n I v a n i s e v i c . A s w e l l a s t h e c h a n c e t o w i n p r i z e s e v e r y t i m e a n a c e w a s s e r v e d !
PADDY POWER STUNT
T h e b o o k m a k e r i s n o s t r a n g e r t o a f e w c h e e k y tactical marketing stunts , and their nod to the s t a r t o f W i m b l e d o n s a w n o c h a n g e i n t h e i r m a r k e t i n g e x p l o i t s . W i t h A n d y M u r r a y announcing just before the start of Wimbledon t h a t h e w a s e x p e c t i n g h i s s e c o n d c h i l d , P a d d y Power v a n d a l i s e d t h e f a m o u s Cerne A b b a s in D o r s e t , a s a n o d t o w a r d s b o t h M u r r a y ’ s exciting announcement and the start of the p r e s t i g i o u s t e n n i s t o u r n a m e n t .
KFC + ROBINSONS
I n o r d e r t o d r i v e a w a r e n e s s o f Robinsons in KFC , b o t h b r a n d s l i t e r a l l y b r o u g h t f a n s c l o s e r t o t h e r e s t a u r a n t w i n d o w s w i t h t h e e n g a g i n g a n d i n t e r a c t i v e a r c a d e g a m e P o n g . K F C ’ s r e s t a u r a n t w i n d o w i n W i m b l e d o n ( en r o u t e t o t h e c o u r t s ) t r a n s f o r m e d i n t o a n a p t tennis- esque g a m e , b o t h e n t i c i n g f a n s c l o s e r t o t h e r e s t a u r a n t i t s e l f , a s w e l l a s a d v e r t i s i n g t h e n e w s t h a t R o b i n s o n s i s n o w b e i n g s e r v e d a t K F C .
EVIAN - # WIMBLEWATCH
E v i a n h a s b e e n a c o n s i s t e n t s p o n s o r o f W i m b l e d o n i n r e c e n t y e a r s , a n d t h i s y e a r w a s n o d i f f e r e n t . R i c k E d w a r d s f r o n t e d t h i s y e a r ’ s c a m p a i g n , w i t h # w i m b l e w a t c h p r o v i d i n g f a n s w i t h 5 l i v e s h o w s , a l l s h o w n l i v e o n F a c e b o o k . J o i n e d b y a n e w c e l e b r i t y g u e s t e a c h t i m e , t h e s e 2 0 m i n u t e s h o w s s e r v e d u p t h e b e s t b i t s o f W i m b l e d o n ; p r o v i d i n g t h e l a t e s t g o s s i p , exclusive content and the chance to WIN t i c k e t s t o t h e C h a m p i o n s h i p s i t s e l f .
HSBC COURT 20
T h e f a m o u s W i m b l e d o n q u e u e w a s u s e d t o H S B C ’ s a d v a n t a g e t h i s y e a r , a s t h e y s e t u p ‘ C o u r t 2 0 ’ a l o n g s i d e t o e n t e r t a i n t h e w a i t i n g f a n s . T h i s i n c l u d e d o p p o r t u n i t i e s t o p l a y a g a i n s t H S B C T e n n i s L e g e n d s , s u c h a s T i m H e n m a n a n d G o r a n I v a n i s e v i c . F u r t h e r m o r e , H S B C e v e n b r o u g h t i n RedBull sponsored D a n n y M a c A s k i l l t o d i s p l a y s o m e b r e a t h - t a k i n g s t u n t s t o k e e p e v e r y o n e e n t e r t a i n e d o n t h e i r j o u r n e y t o t h e W i m b l e d o n g a t e s .
PIMMS-LEDON ANYONE …?!
I t ’ s h a r d t o t h i n k o f W i m b l e d o n w i t h o u t i m m e d i a t e l y r e l a t i n g i t t o ( e x t o r t i o n a t e l y o v e r p r i c e d ) S t r a w b e r r i e s a n d C r e a m and … P I M M S . T h i s y e a r , P i m m s s p r e a d t h e W i m b l e d o n l o v e a l l o v e r L o n d o n , i n c l u d i n g ‘ The P i m m ’ s W i m b l e d o n B a r ’ o n t h e t e r r a c e o f t h e S e l f r i d g e s R o o f D e c k ; w h i l s t a l s o encouraging other bars into offering a W i m b l e d o n i n s p i r e d m e n u , i n c l u d i n g t h e a p t l y n a m e d ‘ P i m m b l e d o n ’ d r i n k .