WHAT WE’VE BEEN DOING
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#CELEBRATEBETTER
season with their first piece of silverware.
The FA Community Shield supported by
Prior to match kick-off The McDonald’s Team
McDonald’s took place the first August weekend
Parade took place, rewarding160 children from
at Wembley Stadium. Arc delivered their
football clubs across the UK to proudly walk
sponsorship activation including a series of
around the pitch. This once-in-a-lifetime
Community Football Days (CFDs), both the
opportunity gave them the chance to experience
Team Parade and Player Escorts before the
Wembley Stadium in-front of 85,000 people.
match, the FA Community Awards and the
#CelebrateBetter experiential activity, as well as
McDonald’s have sponsored this annual event
handling over 6,000 match tickets.
since 2002. The 2015 Community Shield
weekend was also supported by two CFD’s, giving
Over 85,000 people attended the much-
hundreds of children the chance to play football
anticipated tie between Arsenal and Chelsea,
and meet their heroes. Addition