REPLAY
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A look back at notable campaigns and news items from the past month
COCA-COLA & RWC
CHELSEA FC & UBER
DISCOVERY IOC BROADCAST RIGHTS
To coincide with the launch of their new kit
Coca-Cola has launched its 2015 Rugby
for the 2015/16 season, Chelsea Football
World Cup promotion, which will see one
Club partnered with taxi app Uber to
million Coca-Cola Rugby World Cup
deliver shirts to fans across the world.
Gilbert rugby balls given away.
Uber users in Cape Town, Los Angeles,
The promotion across TV, OOH and on-
Moscow, Mumbai, New York City, Rio de
pack aims to encourage more people across
Janeiro, Shanghai and Tokyo had a chance
the UK to play more rugby, supported by a
of winning the club’s new shirt, up to five
film featuring Jason Robinson and Natasha
days before it went on general sale.
Hunt (former World Cup winners).
The partnership received some criticism
Coca-Cola’s ‘hero’ product will be Coke
from Chelsea fans in the UK, who did not
Zero – the first time Coca-Cola’s has led a
have the chance to win the shirts.
sports campaign with a no-sugar drink.
T BREAK AT T IN THE PARK
IOC has signed a new exclusive deal which
As founding partner of T in the Park,
saw all TV and multi-platform broadcast
Tennent’s Lager have given artists and
rights in Europe sold to Discovery and
musicians in Scotland a unique opportunity
Eurosport for 2018-2024 Olympic Games.
for the past 20 years. Each year 16 bands
are hand-picked from over a thousand
The deal will start with the Pyeongchang
entries by T Break’s music industry expert
Winter Olympics in 2018 and include the
judges and given the chance to perform on
2020 Olympics in Tokyo, the 2022 Beijing
the biggest and most prestigious platform
Winter Olympics and the 2024 Olympics.
for emerging talent at T in the Park.
This spells the end of BBC’s reign as home
Previous performers include Biffy Clyro,
of the Olympics in the UK, although the
Snow Patrol and Paolo Nutini.
deal does allow for certain rights to be sublicensed to other broadcasters.