range, looks professional and fashionable.
There’s different thought processes behind every collection, we look at who are the youngsters out there, and the different types of consumers you have out there and we try to designs collections that would speak to all of them, but still also speak to their individuality because we don’t wanna give them a bag that everyone is gonna have, and everyone is gonna look the same, we want to offer a variety of different bags and you can choose one that speaks to you, and that you don’t have the same bag as your friend. We need to keep being innovative, and that is the focus for our brand.
We changed our strategy because we also understand that our consumer is young, our consumer is online, our consumer goes to social events, so we try and do sponsorships to events we associate with, we do brand association with brands that we feel fit the same story, then we also try to offer the product on the right channels, so we have grown our online platform. We are available on www.takealot.com with all of our products, we will be on Spree soon, we also are launching in selected Edgars stores; so we want to make sure our product is in the right channels, where our consumer shops. We want to be where our consumer shops, we want to be in the fashion channels and the online channels.
You can find us at:
Pick N Pay Hyper, Checkers Hyper, www.takealot.com, www.thebrandstore.co.za,
GAME Stores, Incredible Connection, www.caselogic.com