Tanya florence: Case Logic South Africa
Case Logic is basically a brand that offers bags for technology, and whether that technology was cassette tapes or CDs or point & shoot cameras or laptops, that’s what we do, and as technology changes, that’s how we evolve as well, so we will keep offering bags that reflect your devices.
We wanna be different, there are a lot of brands out there offering laptop bags, but we don’t see ourselves as a laptop bag brand, we see ourselves as a lifestyle brand, so what that means is, we wanna offer you a bag that would fit your lifestyle, so wherever it may take you, whether it takes you to the gym or the office or outdoors whether you are travelling; that’s basically what we wanna offer, we wanna make it simple for you to do those activities and to follow your passion; and we also wanna make you look good while doing it, so it’s not only about functionality, it’s also about the style because your bag is an extension of you and it’s who you are, and because you are carrying it around with you everywhere you go.
We offer different types of styles, and a person who would be interested in our product is a person who is the go, like a person who has a busy life and a busy schedule a person who really wants that one bag that will cater for the whole day, to take to the office, to the gym, to the night activities; Maybe you carry around a laptop, a tablet, a smart phone, cables, chargers. We want a guy that’s connected, a guy that’s connected on the go and wants to look cool while doing doing it, and wants to stay connected throughout the day.
A Case Logic bag is functional yes, but guys these days wanna carry a bag because it sort of completes their look, so the metro man or the modern man is very conscious about what he wears so the bag he takes with him needs to add to that, it needs to complement what he is wearing, so he can’t walk around with a black briefcase because it’s just not gonna work.
The Colours:
We have one person at our design Head office in Colorado that sits and tracks trends for the coming year, so they would see what are the colours for 2017, and what kind of patterns will we see in 2017, then they incorporate those colours and patterns into our bags, so it really isn’t a thumb suck for us.
We have a storyboard that shows you the work that was done to pick that colour, we are showing that there are other things in that colour that are fashionable right now, and this bag is based on that storyboard. So there’s a lot of work that goes into picking a colour.
The Bags:
The Berkeley: It is more ideal for students, very spacious and has padding at the back, so it is very comfortable.
The Larimer: Simple yet attractive, and fits any type of environment.
The LoDo Range: This is the premium range, looks professional and fashionable.