Marketing Strategies:
Various marketing strategies include direct facetoface communication, direct calling, emailing, postal mailing, networking in groups, and industryrelated trade organizations. Direct calling may be for repeat followup calling to maintain contact or follow up on active leads. For calls that get nonanswers, a followup email as a reminder or prompt is advised.
The above methods consist of strategies to convert prospects into an“ active relationship,” including establishing business relationships and friendships.“ Actives” consists of a group that has communicated with you and expressed an interest in your product, goods, or services. Of course,“ actives” can develop into friends. Yes, friends do business with friends!
Developing an extensive network of“ actives” and personal relationships takes a lot of dailyfocused time and effort. Merely locating and purchasing a list does little. A list is only the beginning.
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In general, business success, as well as personal success, functions much better with many relationships and friendships. These relationships and friendships transcend into personal happiness, good mental health, selfactualization, and potential monetary gain. Although, caution, if financial gain is the only focus, the strategy will appear phony and superficial and be ineffective.
Developing an extensive network of“ actives” and personal relationships takes a lot of dailyfocused time and effort. Merely locating and purchasing a list does little. A list is only the beginning. Initial introductions and subsequent followups are necessary and will
develop into success over time. Lists need to be appended, which means it is sent to an email marketing vendor who can verify whether the address and email address are still correct. The list should be imported into a customer relations software system( CRM). The list should be managed daily to convert people from“ cold” or“ warm”, into“ active.”
Here is a suggested action that you could take for someone who routinely or habitually does not respond to your request to communicate; send an email that states,“ Fred, I have tried to contact you a few times, without success. Would you prefer that I do not bother you?” If Fred wants to continue the relationship, he will respond. Fred may respond politely and say“ no,” or not respond at all. If Fred does not respond, then you may demote him back to“ cold” and keep him in your database email marketing system.“ Cold” leads get no personal followup other than marketing with a mass email distribution. If Fred is disrespectful or belligerent, delete his record entirely. Subject him to the big“ D” in the sky.
A daily action habit is to call or email“ actives” every 60 to 90 days. However, I call my friends much more frequently than 60 or 90 days. Excessive calls will be considered pestering if the content of the discussion is only about business.
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