INTERVIEW WITH ANGEL FREE NOLAND ARARACAP
What is your involvement with Social
Media?
I provide monthly social media training videos to the
people that are receiving my newsletter. But, mainly I
sit down with an owner of a business to develop a
strategic social media plan that they can implement
in their business.
I start by looking at the overall process of their
business. For example, how are they getting new
customers/clients, what are they doing once they get
a new customer/client, and what are they doing to
receive referrals.
Why do you think it’s important for real estate investors to use Social Media in their
business?
If you’re not using social media as part of your business, then you are really limiting the ability of your business
to grow and take off. Social Media sites like Facebook, Twitter, LinkedIn and Website blogs are a huge
opportunity for real estate investors because of the social nature of the sites, and are becoming so important
for lead generation and for promoting your brand. They allow an investor to establish themselves as the
authority and be known as a credible source in their market or niche.
Sites like LinkedIn allow you to network with other real estate investors to discover investment opportunities or
to maybe partner with them.
Social Media also allows you to have a presence 24 hours a day, 7 days a week. It also allows you to build a
following and to engage with your audience to find out what’s important to them. If you listen to your audience
and find out what they need help with, you can be the one that provides the solution to their problem. For
example, if you’re a wholesaler, and buyers are looking for certain types of homes in certain areas, you can be
the one to provide them these homes.
Or, when someone is moving they want to tell everyone and one of the first places they are going to tell people
is on one of the social media sites.