Get to the Point Quickly
Don’ t Confuse Sellers with Too Many Options
Get to the Point Quickly
When someone gets a marketing piece from you, it should be something they can consume quickly. They should know immediately“ what’ s in it for them”. What problem can you solve for them now? The days of folks reading a lengthy letter telling them how great you are, are long gone. You will have time to tell your story later if you hook them with an effective marketing message.
This is one reason postcards work so well. There is nothing to open. They see how you can help them immediately:“ I will buy your house as is, pay all cash, and close quickly”. That says it all. It’ s short and it’ s much more effective marketing.
Take a look at all your marketing and see if there are ways you can simply your message. Do you have words that really don’ t need to be there to get your message across? If so, take them out.
Don’ t Confuse Sellers with Too Many Options
When presented with multiple options upfront, this can be overwhelming for many people. What you will find is that when there are too many options people simply can’ t choose. They will just move on to a simpler solution AKA your competition.
Have you ever come upon someone marketing a physical product that has a dozen of choices, versions, scents, colors etc.? When faced with this decision you are likely to go to the next simpler option which is another product or company.
How to Create More Effective Marketing