Get to the Point Quickly
Don ’ t Confuse Sellers with Too Many Options
Get to the Point Quickly
When someone gets a marketing piece from you , it should be something they can consume quickly . They should know immediately “ what ’ s in it for them ”. What problem can you solve for them now ? The days of folks reading a lengthy letter telling them how great you are , are long gone . You will have time to tell your story later if you hook them with an effective marketing message .
This is one reason postcards work so well . There is nothing to open . They see how you can help them immediately : “ I will buy your house as is , pay all cash , and close quickly ”. That says it all . It ’ s short and it ’ s much more effective marketing .
Take a look at all your marketing and see if there are ways you can simply your message . Do you have words that really don ’ t need to be there to get your message across ? If so , take them out .
Don ’ t Confuse Sellers with Too Many Options
When presented with multiple options upfront , this can be overwhelming for many people . What you will find is that when there are too many options people simply can ’ t choose . They will just move on to a simpler solution AKA your competition .
Have you ever come upon someone marketing a physical product that has a dozen of choices , versions , scents , colors etc .? When faced with this decision you are likely to go to the next simpler option which is another product or company .
How to Create More Effective Marketing