You Need to Change the Conversation
WHY HIRING A COACH CAN HELP YOU BUILD A ROCK SOLID BRAND FAST SHARON VORNHOLT
But let me ask you this ; is this all you want people to say about you ? What about your expertise ? Where does that shine through ? If you haven ’ t consciously built your brand , it ’ s probably nonexistent . No brand = no shine .
You Need to Change the Conversation
What they should be saying is “ Ben is the go to person in ___ ( you fill in your field ). If you want someone to do that for you , Ben is the expert . He is the person to call .
Or … “ Katie is the most knowledgeable real estate person I know . No matter what your needs are , she can make it happen . There is really nothing she doesn ’ t know about real estate ”.
That is what would happen if you had a brand built around your expertise . You have a wide circle of brand awareness and recognition .
Make no mistake about it ; building a rock solid brand that shows the world who you are , what you stand for and exactly how you can help your ideal client shows up directly in your checking account .
It ’ s money in the bank .
Your brand and how it shows up to the world is much more of a determining factor in how much money you make than your actual skills and expertise . Now I want you to think about that for a minute .
I ’ m not suggesting that you don ’ t need to good at what you do , because you do . I am merely telling you that in your ideal customer ’ s mind , it ’ s all about perception . How you are perceived in the market place directly impacts how much money you make .