You Need to Change the Conversation
WHY HIRING A COACH CAN HELP YOU BUILD A ROCK SOLID BRAND FAST SHARON VORNHOLT
But let me ask you this; is this all you want people to say about you? What about your expertise? Where does that shine through? If you haven’ t consciously built your brand, it’ s probably nonexistent. No brand = no shine.
You Need to Change the Conversation
What they should be saying is“ Ben is the go to person in ___( you fill in your field). If you want someone to do that for you, Ben is the expert. He is the person to call.
Or …“ Katie is the most knowledgeable real estate person I know. No matter what your needs are, she can make it happen. There is really nothing she doesn’ t know about real estate”.
That is what would happen if you had a brand built around your expertise. You have a wide circle of brand awareness and recognition.
Make no mistake about it; building a rock solid brand that shows the world who you are, what you stand for and exactly how you can help your ideal client shows up directly in your checking account.
It’ s money in the bank.
Your brand and how it shows up to the world is much more of a determining factor in how much money you make than your actual skills and expertise. Now I want you to think about that for a minute.
I’ m not suggesting that you don’ t need to good at what you do, because you do. I am merely telling you that in your ideal customer’ s mind, it’ s all about perception. How you are perceived in the market place directly impacts how much money you make.