WHY SPONSORSHIP MARKETING IS A WINWIN LAURA ALAMERY
Advertising is about quantity. Sponsorship is about
quality.
Putting Sponsorship Marketing to Work
p
Sponsorshi
vs.
Advertising
Whether online or onsite, this method for getting out
your message and building brand recognition is
superior to many others. Don’t miss the many types
of marketing available to sponsors:
1. Reaching a Target Audience: Remember, with
sponsorship marketing your ideal prospect is
Sponsorship vs. Advertising: What’s the
difference?
essentially already in place, and you have their
attention. Make good use of it! Sponsoring the right
company means you skip about 20 different task
Sponsorship marketing is one of the most effective levels in narrowing down the right consumers for
and affordable ways for a growing business to gain your products and services!
plenty of exposure. By showing your support for (or
businesses, 2. Standing above competition: Customers take
sponsorship allows you to get your message out in many things into consideration when choosing to
front of a highly desirable audience; your community, spend their money. While the cost and quality of your
your industry niche. Sponsorship marketing also services (or products) are key factors, your
provides the opportunity of an ongoing relationship, commitment to the economic development of their
giving you more time to really nurture potential local community will definitely influence their
customers and gain their loyalty (and referrals). decision.
alliance
with)
small
and
local
Advertising, on the other hand, is a huge expense
(especially for a startup business). One simple
placement in a popular industry magazine – or
several 30 second radio spots a month on your local
station – can run into the hundreds of dollars. Your
return on investment (ROI) is minimal, because the
few seconds you’ve got anyone’s attention is not
likely to convert to sales. And, the trial and error
you’ll experience while finding what works for your
company – and doesn’t – can be painful and time
consuming.